Manchester United coaches are growing impatient with their £72m signing. The star has failed to find the net in his last 16 games.
His recent displays have left the coaching staff frustrated and worried about his impact.
Coaching staff voiced their displeasure after the 1-0 loss at Tottenham last Sunday. The coach was notably upset by the quality of his play. He was taken off in a 2-0 defeat at Everton, a move that barely halted the slide.
Since Ruben Amorim took charge in November, Hojlund has played 90 minutes only five times. He has come off the bench on ten occasions under the Portuguese manager. His record shows seven goals in all competitions, with a mere two in the Premier League.
The lack of goals and limited playing time have sparked concern. The Red Devils sit in the bottom half of the table, and his form has not inspired confidence. His struggles continue to weigh heavily on the team’s overall performance.
In a dramatic turn at Everton, 22-year-old Hojlund was substituted in the 70th minute. The change paved the way for 17-year-old Chido Obi, who made just his second appearance. The move ignited cheers from the travelling United supporters.
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The fan reaction at Goodison Park was a refreshing change. Unlike his full debut against Brighton in September 2023—when fans showed clear displeasure—his benching this time received a loud, approving response. The contrast has fueled debate among supporters.
Former club legend Rio Ferdinand did not hold back. He warned, “Confidence has obviously left the building in terms of the striker department. They haven’t got great option in terms of numbers either.” Ferdinand further advised, “One of the things with Hojlund, watching him I get frustrated because he’s always trying to fight the defender and have contact. Sometimes release yourself from contact so when you have someone against you it’s easier to take the ball and get into areas where you’ll affect the game, in between the posts and in the box.”
Hojlund arrived from Atalanta in July 2023 for £72m and impressed in his first season by netting 16 goals. However, his current form must improve if he hopes to secure a regular spot under Amorim. United will be watching closely as his season unfolds.