In a decisive response to fan outcry, Liverpool FC has announced a freeze on ticket prices for the upcoming 2025-26 season.
This bold move follows intense protests from supporter groups who decried a 2% increase during the 2024-25 season.
Fans gathered at Anfield and on the Kop, where they unfurled banners condemning the price hike. Moreover, they directly challenged the alleged “greed” of Fenway Sports Group, demanding fair treatment and affordability.
Former boss Jurgen Klopp also weighed in on the matter. He voiced his concerns and expressed a desire for a resolution that would bridge the gap between the club and its loyal supporters. Additionally, his remarks added further pressure on the management.
Fenway Sports Group, led by John Henry, clearly listened to the fans. Consequently, the club decided to freeze ticket prices so that the average Kop ticket now costs the same as it did when these figures were originally set 15 years ago.
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Meanwhile, the club faces soaring operating costs at Anfield. In fact, expenses related to stadium developments have surged by 80% since the 2016-17 season, which makes financial prudence more important than ever.
Liverpool has also revamped its ticketing principles to ensure fairness and simplicity. Furthermore, the new system aims to prevent misuse and touting, guarantee a full stadium atmosphere, and support the club’s ongoing fight for trophies on the pitch.
At present, the most expensive ticket inside Anfield is capped at £61, while on the Kop, the highest priced ticket is £45. Notably, these prices reflect a 28% increase over the past 15 years—a modest rise compared to a 45% inflation increase during the same period.
Finally, the club’s decision comes after thorough consultation with official supporter groups and a comprehensive survey sent to 500,000 fans, which received 62,000 responses. Clearly, Liverpool values fan feedback and is committed to improving ticket access and the online purchasing process.